So, by now you’ve probably heard about the latest chapter in Netflix-fuffle. They’re splitting their streaming service (Netflix proper, now) off from their DVD-mailing service, which is to be called Qwikster. Many commentators see this as a spur-of-the-moment decision, part of an effort at damage control after all the bad press they got from raising their rates by 60% and calling it a rate cut.
But, is it possible that the spin-off of Qwikster has been planned for months? There is a Qwikster twitter account that dates back to April of this year, suggesting that maybe it was.
Let’s listen in, and see if anything from Qwikster’s twitter feed gives any indication of future moves by the company. Note, these need to be translated out of Netflix’s corporate lingo.