So, there are a LOT of lab-life-themed music videos out there. Mostly, they are amateur things put together by groups of under-worked grad students, where they change the lyrics to some popular song, or “pop” song, as the kids say.
This is a whole different thing, with significant production value, which is what happens when a biotech company gets in the game.
It lacks some of the charm and energy of dorky grad students singing Lady Gaga off key. On the other hand, it lacks all of the dorky-grad-students-singing-Lady-Gaga-off-key-ness of dorky grad students singing Lady Gaga off key.
This is actually the second video in a series. The next two will be out later in the year. You can see the prequel here.